Every now and then, someone asks us how to start a private label lash brand. Sometimes it's through our website. Sometimes it's on Reddit or Facebook. Sometimes it's simply an email that says, "I'm thinking about selling lashes. Where do I even start?"

One of the questions we hear almost every day is surprisingly simple: "I want to start a lash brand. Where should I begin?" Sometimes it comes from someone who's been thinking about it for months. Sometimes it's from someone who only decided yesterday. The funny thing is that the answer almost never starts with finding a factory. Most people think it does. We don't.

The lash clusters aren't just a trend that'll fizzle out next season. They've been quietly eating into traditional extensions for a while now, and honestly? It makes sense.

I didn't know cluster lashes came in different "personalities" when I started. I just bought whatever the packaging photo looked like and hoped for the best. Turns out, the type you pick changes everything — how natural it looks, how hard it is to apply, and whether you'll feel comfortable running errands or just taking selfies in your bedroom.

There are different diy lash clusters on the market. Such as PBT lash clusters, faux mink lash clusters, synthetic fiber cluster lashes, or silk diy lash extensions. That said, the finish and feel of each type does differ, and those differences are worth understanding — especially if you're building your first diy lash extension kit.

New design lash cluster catalog is available.

The key to remove lash clusters is using gently dissolve lash remover instead of tugging at our natural eyelashes. Here are some tips: